правила бренда ммм, когда маржела еще был на месте
кто в курсе, можете пояснить?
Signage – Stores are never listed in phone books or identified with signage. (не понимаю: у магазинов не было вывесок? а сейчас есть? кто живет за границей и наблюдает за трансформациями этого магазина?)
Uniforms – Staff at stores and at Margiela HQ wear standard white labcoats.
Colours – White – called “whites” in Margielaspeak – is the ubiquitous color of all stores, Margiela HQ, and of the sheets that covered all in-store furniture and displays.
Packaging – Margiela packaging is monochrome and logo free.
Models – Runway models at MMM more than any other designer often appear on the runway with covered faces.
Runway shows – Seating is mostly first-come, first-served, avoiding the industry standard of seating hierarchy. (не поняла: кто первым вошел, тот и садится на первые ряды?)
Collective speaking – The brand used a first person plural response to all requests, emphasizing the collaborative, disciple-like consensus of their thoughts. (не поняла: ни слова. помогите)
Photography – As Derek McCormack wrote in The National Post, the aesthetic of MMM’s photography “is reminiscent of spiritualist photography of the 19th century: Models are mysterious blurs, shots are bleached by unseen lights.”